Michele Madansky, Ph.D. 

Immediately prior to working as an independent consultant, Michele worked at Yahoo! from 2003-2007 as Director of Marketing Research. She was responsible for market research efforts to support product, marketing, sales, and corporate needs. 

At Yahoo!, Michele authored several ground-breaking studies including “Disconnected: life without the internet”, “The Long and Winding Road to the Cash Register”, and “It’s a Family Affair: The Media Evolution of the Global Family in a Digital Age”. Her team pioneered innovative ways of tracking online advertising effectiveness in driving offline sales across product categories.

Before joining Yahoo!, Michele spent her entire career in advertising, focusing on quantitative research and online marketing. In New York, she worked at BBDO as a researcher and as the agency’s first interactive media specialist. She worked as an independent consultant in New York City for clients including DoubleClick, Beyond Interactive and Saatchi and Saatchi.  More recently Michele was Managing Partner at Grey Insight Partners, an analytics consultancy.  Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Graduate School of Business. Her dissertation is entitled “Traditional Ads in an Interactive Environment”.

Speaking Engagements:

Michele is a frequent speaker and panelist at industry events.  She has been a featured speaker at @d:tech, The Market Research Event, ESOMAR, The Advertising Research Foundation, The Institute for International Research, Advertising Week NYC, The Direct Marketing Association and SXSW.

To learn about Michele's availability as a speaker for upcoming events, visit this page.

Academia:

Michele is a lecturer at the Haas Graduate School of Business at UC Berkeley. She has appeared as a guest lecturer at the University of Chicago’s Booth Graduate School of Business, Duke's Fuqua School, Cornell's Johnson School of Management, The Wharton School and Stanford University’s Graduate School of Business.

Links to select research:

summitseries.yahoo.com