Michele Madansky, Ph.D. 

Michele joined Yahoo! in 2003, and was responsible for market research efforts to support product, marketing, sales, and corporate needs. 

She has authored several ground-breaking studies including “Disconnected: life without the internet”, “The Long and Winding Road to the Cash Register”, and “It’s a Family Affair: The Media Evolution of the Global Family in a Digital Age”.  Her team has also pioneered innovative ways of tracking online advertising effectiveness in driving offline sales across product categories.

Prior to joining Yahoo!, Michele spent her entire career in advertising, focusing on quantitative research and online marketing. In New York, she worked at BBDO as a researcher and as the agency’s first interactive media specialist. She has worked as an independent consultant working with clients including DoubleClick, Beyond Interactive and Saatchi and Saatchi.  Most recently Michele was managing partner at Grey Insight Partners, an analytics consultancy.  Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Graduate School of Business. Her dissertation is entitled “Traditional Ads in an Interactive Environment”.

Speaking Engagements:

Michele is a frequent speaker and panelist at industry events.  She has spoken at @d:tech, The Market Research Event, ESOMAR, The Advertising Research Foundation, The Institute for International Research, Advertising Week NYC, The Direct Marketing Association

Academia:

Michele is currently a lecturer at Haas Graduate School of Business.  She has guest lectured at University of Chicago’s Booth Graduate School of Business, Fuqua School, The Johnson School of Management, The Wharton School and Stanford University’s Graduate School of Business.

Links to select research:

summitseries.yahoo.com